Wednesday, February 19, 2020
Two sides on branding Essay Example | Topics and Well Written Essays - 1000 words
Two sides on branding - Essay Example Naomi Klein's book,as it title implies is a criticism to the proliferation of branding strategies launched by business organisations in order to capture customers.The selection lifted from her book outlined the evolution of branding-from its earliest beginning, downfall, recovery, and recent expansion.The concept of branding, according to Klein, began with the company's recognition that production is not the main core of their operations but marketing. The earliest proponents of marketing like Nike and Microsoft stated that manufacturing is only an "incidental" part of their operations and that they are not selling "products" but "images of their brands." This early beginnings started a new age of branding previously homogenous, mass-produced commodities replacing the old shopkeeper who traditionally scoops out generic products like sugar, flour, and cereal in barrels. The popularity of Dr. Brown, Aunt Jemima, Uncle Ben, and Old Grand Dad became synonymous with the ascent of branded generic commodities.However, the death of branding came one Marlboro Friday as Phillip Morris is threatened by the intense competition from lower priced unbranded competitors. With this happening, a dramatic shift in customers' buying behavior was illustrated-from prestige to price consciousness.The article concluded with the "rebirth" and expansion of branding. This phenomenon was lead by established companies like Body Shop and Starbucks which were able to safeguard and even expand their market share by investing in their brand images. These, together with other successful companies like Nike, began the more rapid proliferation of branded products which does not only market the attributes of the product by created a "concept" to establish an "emotional connection" with its clients. Naomi Klein concluded that with this age of branding, customers are easily manipulated by branding tactics as marketers can establish a good brand even with the lowliest products. She argued that instead of focusing on production and improving products, companies are embarking and spending time, effort, and money in creating a good brand for which they ask customers for a premium. The Economist-Who's Wearing the Trousers The article lifted from the Economist, hold an antagonistic position on Naomi Klein's book. Though it also recognizes the good arguments raced by Klein, the Economist offer a very different view on what the first author referred to as "brand bullies." Basically, the article presented in the Economist can be summed up into two points-the first one being the exaggeration of Naomi Klein's argument on the power of brands, and the second one on the manipulation of the customers by the branding strategies of the large corporations. The Economist recognizes the importance of brands in selling a company's products. However, it claims that Klien's article exaggerated the role of branding in the strategies of the large business organizations. The article proved this by citing the case of the companies who spent bulk of financial resources in creating a good brand only to fail. As the company treats a "brand" as one of its primary assets, a brand can also be regarded as liability as it makes a company highly responsible in the damages which it can give to customers. Customer loyalty is not only rooted on their perception on brand. This is evidenced by the recent research which shows that customers of all ages shift from brand to brand. This also strengthens the claim of the Economist claim that customers are not highly manipulated by company's branding tactics. It is also irrefutable that companies' are spending a lot of money to retain their customers and develop their products to safeguard their brand. Between the Two Articles Naomi Klein and the Economist hold two seemingly different arguments about branding, company's performance, and customers. The two articles summarized above show some same
Tuesday, February 4, 2020
A COMPARISON OF AN AUTHENTIC TEXT WITH A PEDAGOGIC TEXT Essay
A COMPARISON OF AN AUTHENTIC TEXT WITH A PEDAGOGIC TEXT - Essay Example Authentic texts are defined as a text made to realize a social function within the language community. Pedagogic texts such as text dialogues like those found in English as a Foreign Language teaching materials differ largely from authentic texts across a variety of discourse features (Stubbs 2009) and (Widdowson 2008). These features include turn-taking and length patterns, the number of repetitions and false starts, lexical density, pausing, terminal latching or overlap frequency as well as usage of back-channelling and hesitation devices. This paper will compare and contrast an actual dialogue with a text book dialogue using a hotel booking telephone dialogue as an illustration. Conversationsââ¬â¢ length Generally, an authentic telephone conversation on hotel booking would be longer than a telephone dialogue in a textbook (See Appedix 1 and 2). This can be explained by the fact that the turns taken by the information givers are virtually twice lengthy as those undertaken by the information receivers (Carter 2008) and (Sacks, Schegloff & Jefferson 2010). Authentic telephone dialogues would have a more intricate arrangement, with the straightforward question-answer pattern interrupted by several factors (McCarthy & Carter 2004). For example, problems arise in ââ¬ËBooking a hotel by phoneââ¬â¢, there are unavailable rooms on ground floor, plus on top of that a discussion concerning elevators as well as standard rooms versus executive rooms may arise (Cunningham & Moore 2005). Further information is regularly entreated by the giver of information. For instance, in a conversation ââ¬Ëconcerning hotel bookingââ¬â¢, the assistant may enquire whether the client would prefer a room with twin beds or single beds. Answers to queries are longer within authentic texts, where the information giver offers more than one option (Stubbs 2009) (Widdowson 2008). For instance, in ââ¬Ëhotel bookingââ¬â¢ the receptionist may suggest a room with an ocean view. Clearly, real-life is not as straightforward and simple as compared to dialogues found in text books. Text book dialogues are precise since they cannot capture a real-life scenario and perhaps because the text books writersââ¬â¢ tend to present them that way (Carter & McCarthy 2007) and (Myers-Scotton & Bernstein 2008). Unlike in real dialogues, the language of text book dialogues represents a ââ¬Ëcan doââ¬â¢ community where interaction is generally problem-free and smooth (See appendix 2). The speakers collaborate with one another courteously; the dialogue is neat, predictable and tidy. The queries and responses sequenced somewhat in the style of a court-room interrogation or quiz show (Cunningham & Moore 2005). This is, certainly, intentional and is executed for several reasons. Principally, if the core objective of text book dialogue is to exhibit novel functional and structural language through text simplification, this enables learners to focus upon target language exh ibited, to spot it, as well as hopefully obtain the structures rapidly accordingly (Carter 2008). Another reason for text simplification is to render comprehension tasks simpler. If a dialogue runs along expected lines, in which the author expect the learner to be aware of what may be uttered next as well as utilize top-down procedure to decrypt the message (Carter & McCarthy 2007), (Stubbs 2009) and (Widdowson 2008). The more random a dialogue is, the more acquirers have to depend upon ââ¬Ëbottom upââ¬â¢ processing, for instance, taking note of individual words as well as developing them up to reach at the implication (Sacks, Schegloff & Jefferson 2010). Nevertheless, if the dialogues are only made predictable, learners may be denied the chance to build up their ââ¬Ë
Monday, January 27, 2020
The Information Systems In Manufacturing Industry Information Technology Essay
The Information Systems In Manufacturing Industry Information Technology Essay In our time like many organizations manufacturing industry is basically depended of their information systems. Industries which engage in producing and processing items using machines, tools and labors are referred as manufacturing industries. The overall procedure of industry can be divided into three phases namely design, procurement and produce. Information systems plays a major role to coordinate activities within manufacturing industry, between manufacturing industry along the production chain and between manufacturing industry and outside organizations such as financial organizations. Hence information systems can connect manufacturing industry, their customers, suppliers and service providers. In order to operate better in rapidly changing and competitive market information systems should be integrated. When considering the procedures of manufacturing industry they should be coordinated at many levels. Engineers should design products according to a standard in which the industry can sell and manufacture the product at competitive price. Marketing department should sell the products that are manufactured in the firm. The production staff builds reliable products using tools and skills. Material staff should make sure that the enough materials are on hand to ensure smooth production. Information systems coordinate these groups increase competitive advantages and workflow. The framework for information systems in manufacturing industry is shown below. This framework is applied to many levels of the manufacturing industry. The environment refers external factors such as the level of competition, technical innovation, labor market tightness and continuity of investment which can be affected on managers and technical staff in the selection of the technology. The organization is the manufacturing industry, including the variables of organization size, inter-unit conflict, scope and diversity etc. The technology includes the people, equipment, techniques and management practices that consists variables between organization and its environment. The outcomes are consequences from use of technology, including product delivery times, production delays, innovation frequency, the degree of managerial control over product design and production etc. Information systems in manufacturing industry Transactional Processing System (TPS) These systems are used to collect, store, modifies and retrieves data transactions of manufacturing industry. The success of industry depends on the reliable processing of transactions to ensure that customer orders are met on time, and that partners and suppliers are paid and can make payment. Executive Support System These systems help senior managers to make strategic decision by providing analyzed and summarized internal and external information of the industry. ESS typically involves lots of data analysis and modeling tools such as what-if analysis to help strategic decision-making. Material Resource Planning (MRP) This is an integrated information system used by businesses. Manufacturing Resource Planning (MRP II) evolved from early Materials Requirement Planning (MRP) systems by including the integration of additional data, such as employee and financial needs. The system is designed to centralize, integrate and process information for effective decision making in scheduling, design engineering, inventory management and cost control in manufacturing. Enterprise Resource Planning System ERP system refers a particular set of technologies which seep into the whole industry and outline the way business works at many levels. ERP are setting up majority of manufacturing operations. These systems consist of functions such as accounting, customer order fulfillment, manufacturing, materials management, human resources and financial systems and offer close integration among these functions. By using ERP systems industry can increase quality and efficiency, decrease costs, get decision support and get enterprise agility. Manufacturing Strategy The successfulness of manufacturing industry is depended on produce quality products than competitors by combining organizational skills and technological ability. Manufacturing strategy should be implemented to achieve competitive advantages. Manufacturing strategy consists of a pattern of decision relating to the structure and the infrastructure of the industry. Product scope, process technology, manufacturing alliance and production competence are related with the decision of structure. Product scope refers to the types and range of products such as end product complexity, variety of end products and individual products volume. Process technology consists of equipments and methods which are used for manufacturing. Manufacturing alliances refers to kind of services, materials and systems provide through internal operations. Production competence refers to the strength of the manufacturer which is based on the product scope, process technology and manufacturing alliance. Management polices and systems which determine how the structure is managed are referred by infrastructure. Manufacturing administration, process and skills specify infrastructure. Manufacturing administration including organizations roles, structure and reporting relationships including human resource polices, quality management system, production planning and inventory control systems, new product development process, organization structure and design etc. process refers to the articulation of workflows and related information flows to carry out the manufacturing activities. Information flows coordinate conversion steps, material flows and provide feedback to improve industry procedures, process technology and operating characteristics. Skills refer to the industrys and individuals capability to execute the key operations to support a manufacturing strategy. Industrys operation can be improved by coordinating manufacturing administration, process and skills. Information System Strategy Equivalent to manufacturing strategy, information system strategy can also be conceptualized in terms of structure and infrastructure. Structural decision consist of three dimensions namely system competencies, technology scope and information system alliance. System competencies are often emphasized by an industry in designing and operating its information technology by adding values to products and services. The main components are costs of information processing, flexibility to provide different kind of information and capability to provide specified information. The types and range of information systems and capabilities available in the industry such as expert systems, robots, and local area networks are known as technology scope. The choices of structural mechanisms available to industry to gain the required information technology capabilities are referred as information technology alliance. On the other hand similar to infrastructure of manufacturing strategy, information systems strategy includes information technology architecture which includes computing, communication, data and applications. Process includes system development process, maintenance process, and system monitoring and control process. Skills deal with knowledge and capabilities which require to effectively managing the information systems strategic infrastructure of the industry. Strategic alignment To achieve maximum benefits from information systems, manufacturing strategy should be aligned with Information system strategy. The strategic alignment model can be used to align these strategies. This model is based on strategic integration and functional integration. There are four domains including business strategy, organization infrastructure and process, information technology strategy and information system infrastructure and process. http://www.emeraldinsight.com/fig/0460020403006.png Manufacturing Information systems strategic role When considering manufacturing strategy alone, it can play at least four major roles in the industry competitive strategy including minimize manufacturing negative strategy, achieve parity with competitors, provide credible support to the business strategy and follow a manufacturing-based business strategy. Corresponded with these roles, there are also four roles to influence information technology for better manufacturing performance namely technology defense, technology implementation, strategy implementation and strategy sustenance. Technology defense involves information technology application to the manufacturing industry infrastructure. The purpose of implementing information technology is to reduce or avoid negative elements in industry process and managerial procedures. Information technology is relied upon to provide detailed measurements and ensure that manufacturing is does not get too off track. Technology implementation reflects the usage of information technology strategy structure to influence key dimensions of manufacturing strategy structure.
Saturday, January 18, 2020
Education Dialog Essay
What does it mean to be an educated person? There is no simple, out-right, correct answer to this question. Everyone will have a slightly, if not very, different answer. ââ¬Å"â⬠¦ ââ¬ËWhat does it mean to be a liberally educated person?ââ¬â¢Ã¢â¬âis misleading, deeply so, because it suggests that one can somehow take a group of courses, or accumulate a certain number of credits, or undergo an obligatory set of learning experiences, and emerge liberally educated at the end of the process. Nothing could be further from the truthâ⬠¦Ã¢â¬ (William Cronon 5) To me an education is about grasping not specific facts, but concepts as a whole, to gain knowledge of things that can be applied to not just the status quo but things in the future as well. To be properly educated one must keep an open mind, be able to take all the sides of an argument into account and be able to see where they are coming from. To be educated,, is to be free of ignorance, to not let our own emotions and experiences corrupt our view, to be able to think for yourself and think critically at that, but also to comprehend what is being said to you, or what you are reading and understand that your learning will never end. No matter the amount of knowledge you have on a certain topic there will always be more to learn, either on that topic or other topics and an educated person knows that, so they are always striving to learn more. Critical thinking is a huge part of being considered educated. You donââ¬â¢t just listen to hear someone talk, and you donââ¬â¢t read to just see letters form words on a page, you do these things so you can derive meaning from the words written in a book and the words coming from a personââ¬â¢s mouth. How does one measure intelligence? How would you know where you stand compared to others? This is where things get a little tricky. From my own experience in the public education system we were given facts, dates, places and names to be memorized for tests. How much you could memorize directly translated to what grade you would get on a test. Students would cram right before an exam, and their minds would only retain that knowledge for a couple days at most. In my English class my teacher spent the whole year preparing us for one test at the end of the year, one test. We were actually given the test three times before the ââ¬Å"final examâ⬠. You were given the correct answers and all you had to do was memorize it, if you could memorize the answers you would get an A grade. I donââ¬â¢t get how standardized tests are used to measure intelligence since there isnââ¬â¢t a standardized person. I believe standardized tests should be made with essay topics to give students a chan ce to explain their thinking, their ââ¬Å"whyââ¬â¢sâ⬠I can understand why certain subjects become important when trying to shape a well rounded educated person, such as: math, history, writing and composition. History would be about the only subject in which there could be too much focus on dates and facts, to where they begin to dismiss the ââ¬Å"Why did they do that?â⬠because theyââ¬â¢re focusing on the fact that they did do it. We are taught history so we can do our best to prevent repeating it, the facts wonââ¬â¢t really help all too much in that, but the critical thinking will. We need to be aware of whatââ¬â¢s going on around us, notice when things are beginning to stir. We all must be educated to advance in our world, to learn from our mistakes, to make new mistakes and set forth a course to the ideal of a perfect world or to achieve a perfect education.
Friday, January 10, 2020
A Game of Thrones Chapter Thirty-eight
Tyrion You want eat?â⬠Mord asked, glowering. He had a plate of oiled beans in one thick, stub-fingered hand. Tyrion Lannister was starved, but he refused to let this brute see him cringe. ââ¬Å"A leg of lamb would be pleasant,â⬠he said, from the heap of soiled straw in the corner of his cell. ââ¬Å"Perhaps a dish of peas and onions, some fresh baked bread with butter, and a flagon of mulled wine to wash it down. Or beer, if that's easier. I try not to be overly particular.â⬠ââ¬Å"Is beans,â⬠Mord said. ââ¬Å"Here.â⬠He held out the plate. Tyrion sighed. The turnkey was twenty stone of gross stupidity, with brown rotting teeth and small dark eyes. The left side of his face was slick with scar where an axe had cut off his ear and part of his cheek. He was as predictable as he was ugly, but Tyrion was hungry. He reached up for the plate. Mord jerked it away, grinning. ââ¬Å"Is here,â⬠he said, holding it out beyond Tyrion's reach. The dwarf climbed stiffly to his feet, every joint aching. ââ¬Å"Must we play the same fool's game with every meal?â⬠He made another grab for the beans. Mord shambled backward, grinning through his rotten teeth. ââ¬Å"Is here, dwarf man.â⬠He held the plate out at arm's length, over the edge where the cell ended and the sky began. ââ¬Å"You not want eat? Here. Come take.â⬠Tyrion's arms were too short to reach the plate, and he was not about to step that close to the edge. All it would take would be a quick shove of Mord's heavy white belly, and he would end up a sickening red splotch on the stones of Sky, like so many other prisoners of the Eyrie over the centuries. ââ¬Å"Come to think on it, I'm not hungry after all,â⬠he declared, retreating to the corner of his cell. Mord grunted and opened his thick fingers. The wind took the plate, flipping it over as it fell. A handful of beans sprayed back at them as the food tumbled out of sight. The turnkey laughed, his gut shaking like a bowl of pudding. Tyrion felt a pang of rage. ââ¬Å"You fucking son of a pox-ridden ass,â⬠he spat. ââ¬Å"I hope you die of a bloody flux.â⬠For that, Mord gave him a kick, driving a steel-toed boot hard into Tyrion's ribs on the way out. ââ¬Å"I take it back!â⬠he gasped as he doubled over on the straw. ââ¬Å"I'll kill you myself, I swear it!â⬠The heavy iron-bound door slammed shut. Tyrion heard the rattle of keys. For a small man, he had been cursed with a dangerously big mouth, he reflected as he crawled back to his corner of what the Arryns laughably called their dungeon. He huddled beneath the thin blanket that was his only bedding, staring out at a blaze of empty blue sky and distant mountains that seemed to go on forever, wishing he still had the shadowskin cloak he'd won from Marillion at dice, after the singer had stolen it off the body of that brigand chief. The skin had smelled of blood and mold, but it was warm and thick. Mord had taken it the moment he laid eyes on it. The wind tugged at his blanket with gusts sharp as talons. His cell was miserably small, even for a dwarf. Not five feet away, where a wall ought to have been, where a wall would be in a proper dungeon, the floor ended and the sky began. He had plenty of fresh air and sunshine, and the moon and stars by night, but Tyrion would have traded it all in an instant for the dankest, gloomiest pit in the bowels of the Casterly Rock. ââ¬Å"You fly,â⬠Mord had promised him, when he'd shoved him into the cell. ââ¬Å"Twenty day, thirty, fifty maybe. Then you fly.â⬠The Arryns kept the only dungeon in the realm where the prisoners were welcome to escape at will. That first day, after girding up his courage for hours, Tyrion had lain flat on his stomach and squirmed to the edge, to poke out his head and look down. Sky was six hundred feet below, with nothing between but empty air. If he craned his neck out as far as it could go, he could see other cells to his right and left and above him. He was a bee in a stone honeycomb, and someone had torn off his wings. It was cold in the cell, the wind screamed night and day, and worst of all, the floor sloped. Ever so slightly, yet it was enough. He was afraid to close his eyes, afraid that he might roll over in his steep and wake in sudden terror as he went sliding off the edge. Small wonder the sky cells drove men mad. Gods save me, some previous tenant had written on the wall in something that looked suspiciously like blood, the blue is calling. At first Tyrion wondered who he'd been, and what had become of him; later, he decided that he would rather not know. If only he had shut his mouth . . . The wretched boy had started it, looking down on him from a throne of carved weirwood beneath the moon-and-falcon banners of House Arryn. Tyrion Lannister had been looked down on all his life, but seldom by rheumy-eyed six-year-olds who needed to stuff fat cushions under their cheeks to lift them to the height of a man. ââ¬Å"Is he the bad man?â⬠the boy had asked, clutching his doll. ââ¬Å"He is,â⬠the Lady Lysa had said from the lesser throne beside him. She was all in blue, powdered and perfumed for the suitors who filled her court. ââ¬Å"He's so small,â⬠the Lord of the Eyrie said, giggling. ââ¬Å"This is Tyrion the Imp, of House Lannister, who murdered your father.â⬠She raised her voice so it carried down the length of High Hall of the Eyrie, ringing off the milk-white walls and the slender pillars, so every man could hear it. ââ¬Å"He slew the Hand of the King!â⬠ââ¬Å"Oh, did I kill him too?â⬠Tyrion had said, like a fool. That would have been a very good time to have kept his mouth closed and his head bowed. He could see that now; seven hells, he had seen it then. The High Hall of the Arryns was long and austere, with a forbidding coldness to its walls of blue-veined white marble, but the faces around him had been colder by far. The power of Casterly Rock was far away, and there were no friends of the Lannisters in the Vale of Arryn. Submission and silence would have been his best defenses. But Tyrion's mood had been too foul for sense. To his shame, he had faltered during the last leg of their day-long climb up to the Eyrie, his stunted legs unable to take him any higher. Bronn had carried him the rest of the way, and the humiliation poured oil on the flames of his anger. ââ¬Å"It would seem I've been a busy little fellow,â⬠he said with bitter sarcasm. ââ¬Å"I wonder when I found the time to do all this slaying and murdering.â⬠He ought to have remembered who he was dealing with. Lysa Arryn and her half-sane weakling son had not been known at court for their love of wit, especially when it was directed at them. ââ¬Å"Imp,â⬠Lysa said coldly, ââ¬Å"you will guard that mocking tongue of yours and speak to my son politely, or I promise you will have cause to regret it. Remember where you are. This is the Eyrie, and these are knights of the Vale you see around you, true men who loved Jon Arryn well. Every one of them would die for me.â⬠ââ¬Å"Lady Arryn, should any harm come to me, my brother Jaime will be pleased to see that they do.â⬠Even as he spat out the words, Tyrion knew they were folly. ââ¬Å"Can you fly, my lord of Lannister?â⬠Lady Lysa asked. ââ¬Å"Does a dwarf have wings? If not, you would be wiser to swallow the next threat that comes to mind.â⬠ââ¬Å"I made no threats,â⬠Tyrion said. ââ¬Å"That was a promise.â⬠Little Lord Robert hopped to his feet at that, so upset he dropped his doll. ââ¬Å"You can't hurt us,â⬠he screamed. ââ¬Å"No one can hurt us here. Tell him, Mother, tell him he can't hurt us here.â⬠The boy began to twitch. ââ¬Å"The Eyrie is impregnable,â⬠Lysa Arryn declared calmly. She drew her son close, holding him safe in the circle of her plump white arms. ââ¬Å"The Imp is trying to frighten us, sweet baby. The Lannisters are all liars. No one will hurt my sweet boy.â⬠The hell of it was, she was no doubt right. Having seen what it took to get here, Tyrion could well imagine how it would be for a knight trying to fight his way up in armor, while stones and arrows poured down from above and enemies contested with him for every step. Nightmare did not begin to describe it. Small wonder the Eyrie had never been taken. Still, Tyrion had been unable to silence himself. ââ¬Å"Not impregnable,â⬠he said, ââ¬Å"merely inconvenient.â⬠Young Robert pointed down, his hand trembling. ââ¬Å"You're a liar. Mother, I want to see him fly.â⬠Two guardsmen in sky-blue cloaks seized Tyrion by the arms, lifting him off his floor. The gods only know what might have happened then were it not for Catelyn Stark. ââ¬Å"Sister,â⬠she called out from where she stood below the thrones, ââ¬Å"I beg you to remember, this man is my prisoner. I will not have him harmed.â⬠Lysa Arryn glanced at her sister coolly for a moment, then rose and swept down on Tyrion, her long skirts trailing after her. For an instant he feared she would strike him, but instead she commanded them to release him. Her men shoved him to the floor, his legs went out from under him, and Tyrion fell. He must have made quite a sight as he struggled to his knees, only to feel his right leg spasm, sending him sprawling once more. Laughter boomed up and down the High Hall of the Arryns. ââ¬Å"My sister's little guest is too weary to stand,â⬠Lady Lysa announced. ââ¬Å"Ser Vardis, take him down to the dungeon. A rest in one of our sky cells will do him much good.â⬠The guardsmen jerked him upright. Tyrion Lannister dangled between them, kicking feebly, his face red with shame. ââ¬Å"I will remember this,â⬠he told them all as they carried him off. And so he did, for all the good it did him. At first he had consoled himself that this imprisonment could not last long. Lysa Arryn wanted to humble him, that was all. She would send for him again, and soon. If not her, then Catelyn Stark would want to question him. This time he would guard his tongue more closely. They dare not kill him out of hand; he was still a Lannister of Casterly Rock, and if they shed his blood, it would mean war. Or so he had told himself. Now he was not so certain. Perhaps his captors only meant to let him rot here, but he feared he did not have the strength to rot for long. He was growing weaker every day, and it was only a matter of time until Mord's kicks and blows did him serious harm, provided the gaoler did not starve him to death first. A few more nights of cold and hunger, and the blue would start calling to him too. He wondered what was happening beyond the walls (such as they were) of his cell. Lord Tywin would surely have sent out riders when the word reached him. Jaime might be leading a host through the Mountains of the Moon even now . . . unless he was riding north against Winterfell instead. Did anyone outside the Vale even suspect where Catelyn Stark had taken him? He wondered what Cersei would do when she heard. The king could order him freed, but would Robert listen to his queen or his Hand? Tyrion had no illusions about the king's love for his sister. If Cersei kept her wits about her, she would insist the king sit in judgment of Tyrion himself. Even Ned Stark could scarcely object to that, not without impugning the honor of the king. And Tyrion would be only too glad to take his chances in a trial. Whatever murders they might lay at his door, the Starks had no proof of anything so far as he could see. Let them make their case before the Iron Throne and the lords of the land. It would be the end of them. If only Cersei were clever enough to see that . . . Tyrion Lannister sighed. His sister was not without a certain low cunning, but her pride blinded her. She would see the insult in this, not the opportunity. And Jaime was even worse, rash and headstrong and quick to anger. His brother never untied a knot when he could slash it in two with his sword. He wondered which of them had sent the footpad to silence the Stark boy, and whether they had truly conspired at the death of Lord Arryn. If the old Hand had been murdered, it was deftly and subtly done. Men of his age died of sudden illness all the time. In contrast, sending some oaf with a stolen knife after Brandon Stark struck him as unbelievably clumsy. And wasn't that peculiar, come to think on it . . . Tyrion shivered. Now there was a nasty suspicion. Perhaps the direwolf and the lion were not the only beasts in the woods, and if that was true, someone was using him as a catspaw. Tyrion Lannister hated being used. He would have to get out of here, and soon. His chances of overpowering Mord were small to none, and no one was about to smuggle him a six-hundred-foot-long rope, so he would have to talk himself free. His mouth had gotten him into this cell; it could damn well get him out. Tyrion pushed himself to his feet, doing his best to ignore the slope of the floor beneath him, with its ever-so-subtle tug toward the edge. He hammered on the door with a fist. ââ¬Å"Mord!â⬠he shouted. ââ¬Å"Turnkey! Mord, I want you!â⬠He had to keep it up a good ten minutes before he heard footsteps. Tyrion stepped back an instant before the door opened with a crash. ââ¬Å"Making noise,â⬠Mord growled, with blood in his eyes. Dangling from one meaty hand was a leather strap, wide and thick, doubled over in his fist. Never show them you're afraid, Tyrion reminded himself. ââ¬Å"How would you like to be rich?â⬠he asked. Mord hit him. He swung the strap backhand, lazily, but the leather caught Tyrion high on the arm. The force of it staggered him, and the pain made him grit his teeth. ââ¬Å"No mouth, dwarf man,â⬠Mord warned him. ââ¬Å"Gold,â⬠Tyrion said, miming a smile. ââ¬Å"Casterly Rock is full of gold . . . ahhhh . . . â⬠This time the blow was a forehand, and Mord put more of his arm into the swing, making the leather crack and jump. It caught Tyrion in the ribs and dropped him to his knees, wimpering. He forced himself to look up at the gaoler. ââ¬Å"As rich as the Lannisters,â⬠he wheezed. ââ¬Å"That's what they say, Mordââ¬ââ⬠Mord grunted. The strap whistled through the air and smashed Tyrion full in the face. The pain was so bad he did not remember falling, but when he opened his eyes again he was on the floor of his cell. His ear was ringing, and his mouth was full of blood. He groped for purchase, to push himself up, and his fingers brushed against . . . nothing. Tyrion snatched his hand back as fast as if it had been scalded, and tried his best to stop breathing. He had fallen right on the edge, inches from the blue. ââ¬Å"More to say?â⬠Mord held the strap between his fists and gave it a sharp pull. The snap made Tyrion jump. The turnkey laughed. He won't push me over, Tyrion told himself desperately as he crawled away from the edge. Catelyn Stark wants me alive, he doesn't dare kill me. He wiped the blood off his lips with the back of his hand, grinned, and said, ââ¬Å"That was a stiff one, Mord.â⬠The gaoler squinted at him, trying to decide if he was being mocked. ââ¬Å"I could make good use of a strong man like you.â⬠The strap flew at him, but this time Tyrion was able to cringe away from it. He took a glancing blow to the shoulder, nothing more. ââ¬Å"Gold,â⬠he repeated, scrambling backward like a crab, ââ¬Å"more gold than you'll see here in a lifetime. Enough to buy land, women, horses . . . you could be a lord. Lord Mord.â⬠Tyrion hawked up a glob of blood and phlegm and spat it out into the sky. ââ¬Å"Is no gold,â⬠Mord said. He's listening! Tyrion thought. ââ¬Å"They relieved me of my purse when they captured me, but the gold is still mine. Catelyn Stark might take a man prisoner, but she'd never stoop to rob him. That wouldn't be honorable. Help me, and all the gold is yours.â⬠Mord's strap licked out, but it was a halfhearted, desultory swing, slow and contemptuous. Tyrion caught the leather in his hand and held it prisoned. ââ¬Å"There will be no risk to you. All you need do is deliver a message.â⬠The gaoler yanked his leather strap free of Tyrion's grasp. ââ¬Å"Message,â⬠he said, as if he had never heard the word before. His frown made deep creases in his brow. ââ¬Å"You heard me, my lord. Only carry my word to your lady. Tell her . . . â⬠What? What would possibly make Lysa Anyn relent? The inspiration came to Tyrion Lannister suddenly. â⬠. . . .tell her that I wish to confess my crimes.â⬠Mord raised his arm and Tyrion braced himself for another blow, but the turnkey hesitated. Suspicion and greed warred in his eyes. He wanted that gold, yet he feared a trick; he had the look of a man who had often been tricked. ââ¬Å"Is lie,â⬠he muttered darkly. ââ¬Å"Dwarf man cheat me.â⬠ââ¬Å"I will put my promise in writing,â⬠Tyrion vowed. Some illiterates held writing in disdain; others seemed to have a superstitious reverence for the written word, as if it were some sort of magic. Fortunately, Mord was one of the latter. The turnkey lowered the strap. ââ¬Å"Writing down gold. Much gold.â⬠ââ¬Å"Oh, much gold,â⬠Tyrion assured him. ââ¬Å"The purse is just a taste, my friend. My brother wears armor of solid gold plate.â⬠In truth, Jaime's armor was gilded steel, but this oaf would never know the difference. Mord fingered his strap thoughtfully, but in the end, he relented and went to fetch paper and ink. When the letter was written, the gaoler frowned at it suspiciously. ââ¬Å"Now deliver my message,â⬠Tyrion urged. He was shivering in his sleep when they came for him, late that night. Mord opened the door but kept his silence. Ser Vardis Egen woke Tyrion with the point of his boot. ââ¬Å"On your feet, Imp. My lady wants to see you.â⬠Tyrion rubbed the sleep from his eyes and put on a grimace he scarcely felt. ââ¬Å"No doubt she does, but what makes you think I wish to see her?â⬠Ser Vardis frowned. Tyrion remembered him well from the years he had spent at King's Landing as the captain of the Hand's household guard. A square, plain face, silver hair, a heavy build, and no humor whatsoever. ââ¬Å"Your wishes are not my concern. On your feet, or I'll have you carried.â⬠Tyrion clambered awkwardly to his feet. ââ¬Å"A cold night,â⬠he said casually, ââ¬Å"and the High Hall is so drafty. I don't wish to catch a chill. Mord, if you would be so good, fetch my cloak.â⬠The gaoler squinted at him, face dull with suspicion. ââ¬Å"My cloak,â⬠Tyrion repeated. ââ¬Å"The shadowskin you took from me for safekeeping. You recall.â⬠ââ¬Å"Get him the damnable cloak,â⬠Ser Vardis said. Mord did not dare grumble. He gave Tyrion a glare that promised future retribution, yet he went for the cloak. When he draped it around his prisoner's neck, Tyrion smiled. ââ¬Å"My thanks. I shall think of you whenever I wear it.â⬠He flung the trailing end of the long fur over his right shoulder, and felt warm for the first time in days. ââ¬Å"Lead on, Ser Vardis.â⬠The High Hall of the Arryns was aglow with the light of fifty torches, burning in the sconces along the walls. The Lady Lysa wore black silk, with the moon-and-falcon sewn on her breast in pearls. Since she did not look the sort to join the Night's Watch, Tyrion could only imagine that she had decided mourning clothes were appropriate garb for a confession. Her long auburn hair, woven into an elaborate braid, fell across her left shoulder. The taller throne beside her was empty; no doubt the little Lord of the Eyrie was off shaking in his sleep. Tyrion was thankful for that much, at least. He bowed deeply and took a moment to glance around the hall. Lady Arryn had summoned her knights and retainers to hear his confession, as he had hoped. He saw Ser Brynden Tully's craggy face and Lord Nestor Royce's bluff one. Beside Nestor stood a younger man with fierce black side-whiskers who could only be his heir, Ser Albar. Most of the principal houses of the Vale were represented. Tyrion noted Ser Lyn Corbray, slender as a sword, Lord Hunter with his gouty legs, the widowed Lady Waynwood surrounded by her sons. Others sported sigils he did not know; broken lance, green viper, burning tower, winged chalice. Among the lords of the Vale were several of his companions from the high road; Ser Rodrik Cassel, pale from half-healed wounds, stood with Ser Willis Wode beside him. Marillion the singer had found a new woodharp. Tyrion smiled; whatever happened here tonight, he did not wish it to happen in secret, and there was no one like a singer for spreading a story near and far. In the rear of the hall, Bronn lounged beneath a pillar. The freerider's black eyes were fixed on Tyrion, and his hand lay lightly on the pommel of his sword. Tyrion gave him a long look, wondering . . . Catelyn Stark spoke first. ââ¬Å"You wish to confess your crimes, we are told.â⬠ââ¬Å"I do, my lady,â⬠Tyrion answered. Lysa Arryn smiled at her sister. ââ¬Å"The sky cells always break them. The gods can see them there, and there is no darkness to hide in.â⬠ââ¬Å"He does not look broken to me,â⬠Lady Catelyn said. Lady Lysa paid her no mind. ââ¬Å"Say what you will,â⬠she commanded Tyrion. And now to roll the dice, he thought with another quick glance back at Bronn. ââ¬Å"Where to begin? I am a vile little man, I confess it. My crimes and sins are beyond counting, my lords and ladies. I have lain with whores, not once but hundreds of times. I have wished my own lord father dead, and my sister, our gracious queen, as well.â⬠Behind him, someone chuckled. ââ¬Å"I have not always treated my servants with kindness. I have gambled. I have even cheated, I blush to admit. I have said many cruel and malicious things about the noble lords and ladies of the court.â⬠That drew outright laughter. ââ¬Å"Once Iââ¬ââ⬠ââ¬Å"Silence!â⬠Lysa Arryn's pale round face had turned a burning pink. ââ¬Å"What do you imagine you are doing, dwarf?â⬠Tyrion cocked his head to one side. ââ¬Å"Why, confessing my crimes, my ladyââ¬ââ⬠Catelyn Stark took a step forward. ââ¬Å"You are accused of sending a hired knife to slay my son Bran in his bed, and of conspiring to murder Lord Jon Arryn, the Hand of the King.â⬠Tyrion gave a helpless shrug. ââ¬Å"Those crimes I cannot confess, I fear. I know nothing of any murders.â⬠Lady Lysa rose from her weirwood throne. ââ¬Å"I will not be made mock of. You have had your little jape, Imp. I trust you enjoyed it. Ser Vardis, take him back to the dungeon . . . but this time find him a smaller cell, with a floor more sharply sloped.â⬠ââ¬Å"Is this how justice is done in the Vale?â⬠Tyrion roared, so loudly that Ser Vardis froze for an instant. ââ¬Å"Does honor stop at the Bloody Gate? You accuse me of crimes, I deny them, so you throw me into an open cell to freeze and starve.â⬠He lifted his head, to give them all a good look at the bruises Mord had left on his face. ââ¬Å"Where is the king's justice? Is the Eyrie not part of the Seven Kingdoms? I stand accused, you say. Very well. I demand a trial! Let me speak, and let my truth or falsehood be judged openly, in the sight of gods and men.â⬠A low murmuring filled the High Hall. He had her, Tyrion knew. He was highborn, the son of the most powerful lord in the realm, the brother of the queen. He could not be denied a trial. Guardsmen in sky-blue cloaks had started toward Tyrion, but Ser Vardis bid them halt and looked to Lady Lysa. Her small mouth twitched in a petulant smile. ââ¬Å"If you are tried and found to be guilty of the crimes for which you stand accused, then by the king's own laws, you must pay with your life's blood. We keep no headsman in the Eyrie, my lord of Lannister. Open the Moon Door.â⬠The press of spectators parted. A narrow weirwood door stood between two slender marble pillars, a crescent moon carved in the white wood. Those standing closest edged backward as a pair of guardsmen marched through. One man removed the heavy bronze bars; the second pulled the door inward. Their blue cloaks rose snapping from their shoulders, caught in the sudden gust of wind that came howling through the open door. Beyond was the emptiness of the night sky, speckled with cold uncaring stars. ââ¬Å"Behold the king's justice,â⬠Lysa Arryn said. Torch flames fluttered like pennons along the walls, and here and there the odd torch guttered out. ââ¬Å"Lysa, I think this unwise,â⬠Catelyn Stark said as the black wind swirled around the hall. Her sister ignored her. ââ¬Å"You want a trial, my lord of Lannister. Very well, a trial you shall have. My son will listen to whatever you care to say, and you shall hear his judgment. Then you may leave . . . by one door or the other.â⬠She looked so pleased with herself, Tyrion thought, and small wonder. How could a trial threaten her, when her weakling son was the lord judge? Tyrion glanced at her Moon Door. Mother, I want to see him fly! the boy had said. How many men had the snot-nosed little wretch sent through that door already? ââ¬Å"I thank you, my good lady, but I see no need to trouble Lord Robert,â⬠Tyrion said politely. ââ¬Å"The gods know the truth of my innocence. I will have their verdict, not the judgment of men. I demand trial by combat.â⬠A storm of sudden laughter filled the High Hall of the Arryns. Lord Nestor Royce snorted, Ser Willis chuckled, Ser Lyn Corbray guffawed, and others threw back their heads and howled until tears ran down their faces. Marillion clumsily plucked a gay note on his new woodharp with the fingers of his broken hand. Even the wind seemed to whistle with derision as it came skirling through the Moon Door. Lysa Arryn's watery blue eyes looked uncertain. He had caught her off balance. ââ¬Å"You have that right, to be sure.â⬠The young knight with the green viper embroidered on his surcoat stepped forward and went to one knee. ââ¬Å"My lady, I beg the boon of championing your cause.â⬠ââ¬Å"The honor should be mine,â⬠old Lord Hunter said. ââ¬Å"For the love I bore your lord husband, let me avenge his death.â⬠ââ¬Å"My father served Lord Jon faithfully as High Steward of the Vale,â⬠Ser Albar Royce boomed. ââ¬Å"Let me serve his son in this.â⬠ââ¬Å"The gods favor the man with the just cause,â⬠said Ser Lyn Corbray, ââ¬Å"yet often that turns out to be the man with the surest sword. We all know who that is.â⬠He smiled modestly. A dozen other men all spoke at once, clamoring to be heard. Tyrion found it disheartening to realize so many strangers were eager to kill him. Perhaps this had not been such a clever plan after all. Lady Lysa raised a hand for silence. ââ¬Å"I thank you, my lords, as I know my son would thank you if he were among us. No men in the Seven Kingdoms are as bold and true as the knights of the Vale. Would that I could grant you all this honor. Yet I can choose only one.â⬠She gestured. ââ¬Å"Ser Vardis Egen, you were ever my lord husband's good right hand. You shall be our champion.â⬠Ser Vardis had been singularly silent. ââ¬Å"My lady,â⬠he said gravely, sinking to one knee, ââ¬Å"pray give this burden to another, I have no taste for it. The man is no warrior. Look at him. A dwarf, half my size and lame in the legs. It would be shameful to slaughter such a man and call it justice.â⬠Oh, excellent, Tyrion thought. ââ¬Å"I agree.â⬠Lysa glared at him. ââ¬Å"You demanded a trial by combat.â⬠ââ¬Å"And now I demand a champion, such as you have chosen for yourself. My brother Jaime will gladly take my part, I know.â⬠ââ¬Å"Your precious Kingslayer is hundreds of leagues from here,â⬠snapped Lysa Arryn. ââ¬Å"Send a bird for him. I will gladly await his arrival.â⬠ââ¬Å"You will face Ser Vardis on the morrow.â⬠ââ¬Å"Singer,â⬠Tyrion said, turning to Marillion, ââ¬Å"when you make a ballad of this, be certain you tell them how Lady Arryn denied the dwarf the right to a champion, and sent him forth lame and bruised and hobbling to face her finest knight.â⬠ââ¬Å"I deny you nothing!â⬠Lysa Arryn said, her voice peeved and shrill with irritation. ââ¬Å"Name your champion, Imp . . . if you think you can find a man to die for you.â⬠ââ¬Å"If it is all the same to you, I'd sooner find one to kill for me.â⬠Tyrion looked over the long hall. No one moved. For a long moment he wondered if it had all been a colossal blunder. Then there was a stirring in the rear of the chamber. ââ¬Å"I'll stand for the dwarf,â⬠Bronn called out.
Thursday, January 2, 2020
Essay on Apple Cases Study - 1085 Words
1. Determine Appleââ¬â¢s business/technology strengths weaknesses. Apple Strengths: 1. Steve Jobs 2. Highly differentiated products 3. Investing huge amount in RD with continual innovation 4. Control of both hardware and software 5. Retail and marketing 6. Fashion ââ¬â Branded image. 7. Extreme Secrecy 8. Apples Halo effect Apple Weakness: 1. Relying heavily on Jobs 2. Complete control of both hardware and software 3. Not compatible with other products 4. High cost 2. What are Appleââ¬â¢s products? 1. Desktops 2. Portables 3. iPod 4. iTunes iPod accessories 5. iPhone 6. Apple TV 7. iPad What are the Corresponding Core and Enabling technologies comprising Appleââ¬â¢s technologyâ⬠¦show more contentâ⬠¦- Apple OS is behind its competitors which is equivalent to the competitors but not a leader. - From the response Apple receive from it products iPod, iPhone and iPad we can say that its design and media technology has a significant leadership. Criticality: - Meddling of software hardware, Touch technology, Operating system, Graphic, Audio video tech are the major determinants of competitive advantage. - Camera technology and media technology has a direct effect on competitive advantage. 4. What strategies (business technical) did Apple pursue to ensure a competitive advantage in the MP3 Player business? IPod, developed by Apple was a huge success and had a greater competitive advantage. The business and technological strategy used by Apple to have a competitive advantage are: 1. Design Strategy: IPod is designed very sleek, simple to use and had a large storage because of its inbuilt flash memory. 2. Ease of Use: IPod can be easily synchronized with any computer (windows as well as Mac) and also to iTunes music store with its iTunes desktop software. 3. Differentiation Strategy: ITunes is a huge threat to competitors because it had a vast collections of music and easy to access which raised the demand for iPod. ITunes songs are protected by DRM and cannot be played on any other competitive mp3 player.Show MoreRelatedStrategic Management: Apple Inc. Case Study Essay1090 Words à |à 5 PagesUnit 1 Case Analysis: Apple Inc. GB520 Strategic Human Resource Management About ââ¬Å"Strategic management is an ongoing process that evaluates and controls the business and the industries in which the company is involved; assesses its competitors and sets goals and strategies to meet all existing and potential competitors; and then reassesses each strategy annually or quarterly [i.e. regularly] to determine how it has been implemented and whether it hasRead MoreCase Study of Apple1444 Words à |à 6 PagesApple Inc. Case Study By: Executive Summary: Apple Inc. is a great computer technology company with a wide range of products that serve to every persons needs. à Not only are their products great but so is their customer service as well. à They are very loyal to their customers needs and are very good about honoring their warranties which are incredible deals. à They are also steadily doing very well with their stocks and their net income over the past years. à With their income up 364%Read MoreApple Case Study1250 Words à |à 5 PagesRunning Head: Apple Case Study Case Study: Apple Davenport University July 5, 2011 Overview When looking for great employees Apple strays away from the norm. Instead of looking for great salespeople who have a great track record of using sophisticated technology Apple has decided to do it differently. They look for people who love their product and enjoy using it. Apple is looking for people who, ââ¬Å"isolate true enthusiasm and believe in the Apple productsâ⬠(Jason Colquitt, 2011). BlackRead MoreApple Case Study3565 Words à |à 15 PagesApple Case Study [pic] Table of contents Introduction I ââ¬â MARKET ANALYSIS A ââ¬â Personal Computer industry evolution B ââ¬â Porter five forces C ââ¬â Apple positioning II ââ¬â APPLE COMPANY A ââ¬â History and key advantages B ââ¬â Four P analysis C ââ¬â Apple strategy since 1990 D ââ¬â Apple key success factors and competitive advantage SWOT analysis Conclusion Introduction Apple Computer is an innovative company evolving on the multimedia and high technologyRead MoreApple Case Study6443 Words à |à 26 PagesS STRATEGIC PLANNING AT APPLE INC.1 w 909A26 Fabrizio Di Muro wrote this case under the supervision of Professors Kyle Murray and Miranda Goode solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. 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Wednesday, December 25, 2019
Events and Treaties of World War I - 1317 Words
Introduction In history class we are currently discussing the events and treaties of World War 1. I found this subject very interesting and the fact that many soldiers suffered from Post-Traumatic Stress Disorder piqued my curiosity. My teacher discussed how towards the end of the war soldiers portrayed symptoms of Post-Traumatic Stress Disorder and often fled during war which led to most of them being captured by their government and killed. I want to learn more about this topic because it is very interesting to me. I also want to learn more about why instead of finding out why the soldiers were acting out of the ordinary they just killed them. While I am researching this topic I hope to become better with my time management skills and also become an all-around better writer. This research question will help me evolve into a better world learner because it will help teach me some things about the history of our world. World War 1 occurred between a number of different countries. Pos t-Traumatic Stress Disorder during World War 1 also not only affected Americans it affected other countries as well because of the shell shock soldiers were experiencing in the trenches. I am planning to take many different approaches when I am answering this question. I plan on researching many different first-hand accounts while also using different books and internet resources. I hope to be able to get accounts about what happened from generations of people whose families actually wentShow MoreRelatedThe Treaty Of Versailles Ended World War I1708 Words à |à 7 Pages The Second World War took approximately 50,000,000 to 60,000,000 lives (ââ¬Å"World War IIâ⬠). But this total does not include the millions not accounted for, many of them infants. The war had many causes, but the vast fault lay on a piece of writing from twenty years before the war even started. The Treaty of Versailles ended World War I but instigated the events that led up to World War II. Because the treaty of Versailles was so harsh on Germany, the effects of those terms allowed the Nazi partyRead MoreThe Treaty of Versailles1684 Words à |à 7 PagesInvestigation The Treaty of Versailles was created to bring peace between nations after WWI. This investigation will answer the following question: To what extent did the Treaty of Versailles bring peace? In this investigation, the extent of the Versailles Treatyââ¬â¢s success will be evaluated by examining the period of its development, 1918, to the rise of Hitler, 1933. Several sources were used in this investigation including a number of books that look at the terms of the Treaty of Versailles andRead MoreWorld War II Was The Second Greatest War Of The Twentieth Century860 Words à |à 4 PagesWorld War II lasted from 1939-1945, but there were a number of circumstances leading up to the beginning of World War II. It involved the majority of the nations in the world in which they formed two military alliances. 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Between the end of World War One and the start of World War Two these effects were felt all over the world. Many people have different ideas on how World War Two was caused. However it was not one single event that set of the war, it was an accumulation of many problemsRead MoreTreaty of Versailles1324 Words à |à 6 PagesTreaty of Versailles Essay One of the most important documents ever, The Treaty of Versailles was proposed to be a peace settlement between the victorious Allies and the defeated Germans at the outcome of World War I. The document was a major disaster and did not serve any of the purposes it was drawn for. The harsh provisions of the treaty along with its unfair orders to Germany led to the worlds most horrific leader come to power and also set the platform for another war. The treaty became a
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